Of all the organizations that have been hit hard by the pandemic, the church stands out as being particularly devastated.
The longer this goes, though, the more the struggle appears self-inflicted.
In the early days of COVID, pastors showed incredibly flexibility, agility and even some entrepreneurial drive as they pivoted to online ministry, started showing up on social, and really reached out to people where they found them.
Then, as church buildings reopened, it’s like almost overnight someone turned off the innovation faucet. The chant quickly became, “Everybody back in the building.”
